I boosted in-shop
sales with a real time application for sales staff

Check out the final design

Client: Dixons Carphones
Industry: In-Shop retail
My Role: UX/UI Designer

A large portion of sales happen in physical stores, despite a strong online presence. Research identified pain points and solutions.

The findings highlight a business opportunity. The staff needed to access quickly to their system to provide the right services and recommendations,

Design and
development brief

The client wanted my help to increase orders in physical shops while delivering an enhanced customer experience and maintaining inventory relevance.

I was required to ensure that the product met all technical limitations of wireless products, provided real-time data, and facilitated the use of the internal design system.

The challenge

The challenge was to take over from an external agency and quickly get up to speed with processes that had already been established. The design system consisted of raw components with no patterns or token definitions, which I needed to create from scratch. Additionally, the scope of the product changed; what began as a simple in-app tool pivoted to a CMS for creating in-app shop tools. This meant I had to accommodate changes in content and functionality.

The process

I created a user flow

I streamlined the process by creating user flow. I used them to validate the solution with developers, BAs, and the product team.

It also helped me improve the features for customer satisfaction and enhance future sales.

Wireframes

Creating wireframes helped me validate the solution with the extended team. It also assisted in defining the components for the developers to build or modify.

This process was essential for listing and mapping the components that needed to be integrated into the design system. Additionally, it facilitated discussions about creating or tweaking existing components and patterns.

Success and learning

The application was released after my tenure at the shops. The outcomes have been positive, as it provided an enhanced customer experience, boosting sales in physical stores.

I learned to design for a real-time application that requires immediate answers to each service request. I focused on the right features and a fast-loading application.

Data consumption

Capturing client data consumption