“Hello, I am Youssef,
a senior product
designer

I deliver business value by translating complex problems into easy to use applications.

I am a product designer with over 10 years’ experience, working across large organisations, in-house teams, agencies, and start-ups. I have led projects and been hands-on in creating web and mobile experiences, whether starting from scratch or transforming existing products. I am passionate about designing solutions that deliver real value to users, keeping things simple and engaging.


With a focus on the latest design tools, I adapt quickly to evolving technologies and demands.

ysefiani Ltd | 01/2024 - to date 

Freelance Product Designer


Virgin Media O2 | 08/2023 - 01/2024 

Lead Product Designer


SPXflow | 09/2022 - 03/2023

Lead Product Designer


Department for International Trade | 12/2021 - 06/2022

Lead Product Designer


Department for Education | 11/2021 - 12/2021

User Researcher


Elsevier | 06/2021 - 11/2021

Lead Product Designer


BT Telecom/EE | 11/2019 - 06/2021

Lead Product Designer


MacMillan Publishing | 09/2019 - 11/2019

Senior UI Designer


Archax | 06/2019 - 08/2019

Senior UI Designer


Ministry of Justice | 06/2018 - 05/2019

Senior UX Designer


ESFA | 11/2017 - 04/2018

Senior UX Designer


RBS/Natwest | 09/2017 - 11/2017

Senior UX/UI Designer


Wren Kitchen | 08/2017 - 09/2017

Senior UX/UI Designer


Dixons Carphone | 04/2017 - 08/2017

Senior UX/UI Designer


Lloyds Banking | 02/2017 - 04/2017

Senior UX/UI Designer


Digital agencies | 11/2014 - 02/2017

For client such as Sony Playstation, Net-A-Porter/Yoox, BBC, Metropolitan Police, Vodafone, Toyota/Lexus
UX Researcher and Senior Product Designer

Sorry, my portfolio is optimised for desktop experience. Stay tuned for the mobile version coming later this year

Hello, I'm Youssef,
a Senior Product Designer